Email marketing can feel overwhelming for beginners. Most platforms expect new marketers to understand list management, sender authentication, deliverability rules, automation structure, templates, compliance, and data organization from day one. The result? Confusion, delays, and lost motivation. Brevo takes the opposite route. Instead of overwhelming new marketers with complex dashboards, Brevo provides a clean setup flow, beginner-focused guidance, and predictable pricing. This is exactly why so many new marketers choose Brevo first. In this Email Service Hub guide, you'll learn why Brevo has become the preferred entry-level email platform, and how its setup process removes the friction that slows most beginners down.
A large number of email marketing platforms were built for agencies or enterprise teams. This makes them powerful but difficult for new marketers. Tools like ActiveCampaign, HubSpot, and GetResponse offer advanced features, but beginners often find them too heavy, too technical, and too expensive. Brevo was built differently — its entire setup and automation framework is designed to help beginners progress without confusion.
Beginners commonly face issues like:
Brevo simplifies every one of these issues, which is why the platform appeals so strongly to new marketers learning email for the first time.
Brevo’s onboarding flow is designed to reduce friction. It doesn’t overwhelm the user with advanced menus or multi-layer dashboards. Instead, it guides beginners step-by-step into the essential components:
This approach allows beginners to build confidence without facing unnecessary complexity early on.
Email authentication is one of the biggest hurdles for beginners. SPF, DKIM, and DMARC sound like technical headaches. Brevo solves this by giving clean, copy-ready DNS records and step-by-step instructions tailored to all major domain registrars like Namecheap, GoDaddy, Cloudflare, and Google Domains.
Beginners benefit because:
Many new marketers get confused by list organization. Some tools use lists, tags, segments, and CRM objects all at once. Brevo simplifies this with an integrated structure.
Brevo lets beginners:
This organization pattern is easier to understand and easier to scale.
Brevo offers a drag-and-drop campaign builder with ready-made templates that follow email best practices. New marketers don’t need design experience or HTML knowledge to publish good-looking campaigns.
Why beginners prefer Brevo’s builder:
Automation is often the hardest part of email marketing. Many tools bury workflows under advanced menus or require technical setup. Brevo brings automation to the beginner level with cleaner visuals and simple triggers.
New marketers can create real customer journeys without feeling overwhelmed.
Brevo does not charge based on list size. Most popular tools increase the price aggressively as your list grows, but Brevo keeps costs predictable with a volume-based pricing system.
Beginners love this because:
Many email tools struggle with deliverability on shared IPs. Brevo manages infrastructure tightly, ensuring that new senders aren’t dragged down by spammy senders.
New marketers benefit because:
Beginners love simplicity. Managing everything in one place saves time and reduces confusion.
Brevo includes:
This all-in-one system reduces tool hopping and keeps the learning curve manageable.
If you’re a new marketer learning email for the first time, Brevo is the easiest, safest, and most reliable platform to begin with. Its guided setup, simple automation, predictable pricing, and strong deliverability make it ideal for small businesses and beginners. Unlike many competing tools, Brevo provides the right balance of power and simplicity, helping new marketers build confidence while launching real campaigns from day one.