Choosing between Brevo and GetResponse is no longer about "which sends emails". It's about which platform actually supports long-term growth, approvals, and clean, reliable sending.
Brevo is the practical choice for SMBs and agencies that want advanced automation, built-in CRM, and strong inbox performance — at a lower, more predictable cost. GetResponse is capable but complex for smaller senders.
If you're building long-term email systems and seeking Brevo approval for deliverability, pick the platform that makes list hygiene, automated journeys, and deliverability controls simple and transparent.
Fast onboarding, per-email pricing tiers, built-in CRM, WhatsApp integration, and visual automation builder make Brevo the easiest path to approval and measurable growth for SMBs.
Great if you need landing pages, webinars, and multiple channels in one product. More features but more complexity — pricing moves with contacts and advanced features can push costs up.
Brevo: visual builder, multi-channel triggers (email, SMS, WhatsApp), easy split-testing and behavioral triggers. Ideal for structured promotional + lifecycle flows.
GetResponse: strong automation and funnels, includes webinar and webinar-to-email flows. Good for content-first teams running online events — slightly steeper learning curve.
Brevo places emphasis on warm-up, dedicated IPs, DKIM/SPF/DMARC tooling and EU-friendly infrastructure — important if you need approval-friendly sending practices.
GetResponse has solid deliverability but fewer baked-in warm-up and approval playbooks; you'll need to manage more operational details for large sends.
| Plan | Monthly Price | Emails / Month | Highlights |
|---|---|---|---|
| Free | $0 | 300 / day | Email campaigns, basic CRM, templates. |
| Starter | $9 | 5,000 | No daily limit, Brevo branding removed. |
| Business | $18 | 5,000 | A/B testing, marketing automation. |
| Brevo Plus | $499 | 150,000 | Dedicated IP, multi-user access. |
| Plan | Monthly Price | Contact Limit | Highlights |
|---|---|---|---|
| Free | $0 | 1,000 | Basic email only. |
| Growing Business | $15 | 1,000 | Automation unlocked. |
| Advanced | $27 | 1,000 | Advanced automation + CRM. |
| High-Volume | $139+ | 10,000+ | Audience expansion, support. |
Brevo: visual canvas, triggers for behavior/time/CRM, easy cloning. Splits and A/B paths are approachable for approval-centric setups.
Brevo provides CRM objects and tagging in-platform so your segments remain tightly tied to flows — reduces integration friction.
Brevo supports Email, SMS, WhatsApp and push options; GetResponse bundles landing pages and webinar features.
Brevo includes warm-up tools, DKIM/SPF/DMARC guidance and optional dedicated IPs — useful for approval workflows.
You want simple, approval-friendly deliverability and predictable per-send costs. You need WhatsApp integration and built-in CRM for straightforward journeys.
You run frequent webinars, need advanced landing page funnels, and prefer an all-in-one marketing suite with native webinar hosting.
For most SMBs, creators, and agencies building sustainable email systems, Brevo is the better foundational choice. It gives you the automation, CRM, and deliverability tooling you need — without the steep contact-based bills or extra operational complexity.
Notes: GetResponse pricing pulled from their pricing page (annual billing). Live vendor pricing may vary by country and billing cycle — always check vendor site for exact quotes.